Saltyface

A person swimming in a small, natural, rocky pool of water surrounded by dark volcanic rocks.

Category:

Social Media

Location:

Hawaii, USA

Photo & Video

Vanessa Mayberry

Year

2025

This project centered on translating Saltyface’s philosophy; beauty that feels effortless, into elevated visuals and storytelling. As the #1 organic self-face tanner, the brand’s mission is to enhance natural beauty rather than mask it. The work highlights how Saltyface bridges skincare and sun-kissed radiance, capturing the look and feel of a day spent in the sun, without compromise.

A close-up black and white photo of a person's face and hand with sand on their fingers, lips, and cheek, fingers touching lips.

Sunkissed feel.

This project was created to embody the essence of Saltyface, showcasing effortless beauty that feels like a day in the sun, without the damage. Filmed in Hawaii, the reel draws on the warmth of the landscape, the youthful spirit of exploration, and the calm of sandy shores. Rather than glorifying sun-soaking, the visuals reimagine the sun-kissed aesthetic through Saltyface’s lens: healthy, organic, and conscious. The work highlights how Saltyface elevates tanning and skincare into an expression of natural beauty, radiance, and ease; capturing not just a look, but a feeling.

A woman sitting in a chair, wearing a hat that covers her face, reading a large magazine inside a room with plain walls.

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