Momday

Category:

Apps, Social & Web

Location:

Hawaii, USA

Photo & Video

Vanessa Mayberry

Year

2023-25

Our team collaborated with Momday Studio ahead of its official launch to craft a range of distinct brand assets for the app, website, and social media platforms. Exceptional content is the foundation of meaningful connection — it’s how an audience builds trust and relatability with a brand.

By showcasing Ella (founder) as a relatable mom balancing workouts between home and daily life, we positioned the brand’s mission as both attainable and aspirational. Unlike many mom-focused fitness brands that lean toward soft, feminine, yoga-centric aesthetics, our creative direction introduced masculine design cues and a more fashion-forward, editorial energy.

This contrast emphasized Ella’s unique message: that moms at any stage can safely incorporate strength and weight training into their routines. Through confident visuals and intentional storytelling, we redefined what “mom workouts” can look like — strong, modern, and elevated — a direction that has been central to Momday’s early success and brand recognition.

Child with blonde hair reaching toward four resistance bands labeled 'MOMDAY' with different resistance levels on a black exercise mat.

A woman with long hair sitting on a chair, wearing a large hat and a blazer, reading a magazine.

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