Modern Bags for the Modern Photographer.

SOCIAL ADS

Kamrette

Person wearing a black sleeveless top with a brown crossbody bag, adjusting the zipper with their right hand, which has rings, and wearing a gold watch and bracelet on the left wrist.

Category:

Social Media Ads

Location:

Vancouver, Canada

Photo & Video

Vanessa Mayberry

Year

2025

This project was dedicated to showcasing the sophistication and lifestyle of the modern photography bag. Through refined visuals and storytelling, the focus was on elevating Kamrette beyond function, positioning the brand as a symbol of style, reliability, and professionalism for today’s creative. The work highlights how design and practicality merge seamlessly, reflecting the modern photographer’s balance of artistry and everyday life.

A woman with red hair in a ponytail, wearing a white sleeveless dress and black knee-high boots, stands with her back to the camera under a concrete structure, carrying a black backpack.

Designed to move with her,
wherever ambition leads

This campaign creates an immersive world around Kamrette’s ethos, seamlessly blending storytelling with an aspirational yet relatable lifestyle. Centred on the theme “Designed to move with her, wherever ambition leads" we highlight the power of a backpack designed to move effortlessly through the dynamic, fast-paced life of a modern entrepreneur.

With a cinematic approach, we take the audience on a journey that forges a deep emotional connection with the brand. Kamrette is more than just a bag; it’s a lifestyle. A brand that not only resonates with its community but also expands its reach, inspiring entrepreneurs to invest in pieces that evolve with them on their journey.

A woman with long wavy hair wearing a wide-brimmed hat, white shirt, and dark blazer, sitting on an outdoor chair, reading a magazine.
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